Overdryve joins forces with Auto Care Alliance to help businesses maximize their Marketing performance in the Automotive Aftermarket Industry.


For more information, contact:

Mike DelaCruz, Founder of Overdryve Inc.
Sheri Hamilton, ACA Executive Director

Gladstone, MO 04/22/2024: Overdryve, a pioneering marketing management company, is excited to announce its strategic partnership with Auto Care Alliance. This collaboration marks a significant advancement in the automotive aftermarket industry, as two industry leaders unite to redefine marketing strategies that fuel growth for members of Auto Care Alliance.

Through this strategic alliance, Overdryve will provide customized marketing management services and exclusive benefits to members of the Auto Care Alliance, empowering them to supercharge their marketing efforts and achieve sustainable growth for their auto repair shop. Leveraging Overdryve’s expertise in marketing strategy and execution, members will gain access to a tailored marketing approach designed to streamline their marketing workflows, enhance decision-making, and deliver exceptional customer experiences resulting in higher customer retention rates.

Mike DelaCruz, Founder and CEO of Overdryve, expressed his enthusiasm for the partnership, stating, “We’re thrilled to partner with our long-time friends at Auto Care Alliance, a leading national association dedicated to propelling the automotive aftermarket industry forward. This collaboration underscores our commitment to driving results in our industry and equipping members of Auto Care Alliance with the marketing support they need to thrive in today’s competitive landscape.”

DelaCruz highlighted the partnership’s collaborative spirit, underscoring Overdryve’s dedication to aiding Auto Care Alliance members in their marketing endeavors. “Through the synergy of our expertise and resources, we’re primed to unlock new growth opportunities. Together, we’ll empower ACA members to elevate their marketing strategies with Overdryve and achieve remarkable success,” he affirmed.

As part of the partnership, Overdryve will extend exclusive benefits to Auto Care Alliance members, including a substantial 50% discount on start-up costs for its premium marketing management services. Additionally, Overdryve will pay up to $275 in ACA dues for members who sign up after their first year of being a client of Overdryve. Clients will also receive personalized support and training to maximize the impact of Overdryve’s services and drive sustainable business growth through effective marketing. For more information about this benefit, visit For information about Overdryve and its transformative marketing management services, visit


Overdryve is a pioneering marketing management company dedicated to empowering auto repair shops with customized marketing solutions to drive growth and success. With a focus on innovation, strategy, and customer engagement, Overdryve is reshaping marketing strategies in the automotive aftermarket through its expertise and personalized approach.

The Auto Care Alliance serves independent automotive service professionals and was formed in January 2022. ACA Currently has over 1000 members in 40 states and 3 countries. Alliances that are part of the Auto Care Alliance include the Florida Auto Care Alliance (FLACA),  Mid-Atlantic Auto Care Alliance (MAACA), the Midwest Auto Care Alliance (MWACA), the Northwest Auto Care Alliance (NWACA), and the Texas Auto Care Alliance (TXACA).  For more information about the ACA and the state and regional alliances that form the Auto Care Alliance, visit