Auto Care Alliance Partners with Elite to Bring Savings to Members Using Sales Master University

January 10, 2023


For more information, contact:
Sheri Hamilton, MWACA and ACA Executive Director

Gladstone, Mo., January 10, 2023 – Auto Care Alliance has partnered with Elite to offer online sales training for service advisors. Elite is offering a benefits package valued at over $300 to ACA member shops who are new to the program.

Each ACA member that signs on with Elite’s Sales Master University will receive a full year of access to (16) lessons taught by Ratchet & Wrench All-Star Award winner Jen Monclus, including quizzes and activities to improve retention and accountability, and quality content developed by America’s top shop owners and service advisors with real-world applications that can be implemented immediately, ensuring consistent and profitable sales cycles.

“Sales training is an important cornerstone to a successful repair facility. Partnering with Elite to offer our ACA members access to top-quality sales training in the comfort of the shop or their home was a big win for our members and their sales team,” said Sheri Hamilton, ACA and MWACA executive director.

“At Elite we pride ourselves not only on the caliber of our people and the quality of our services, but on our principles, and the people we associate with. As a company with a 30+ year reputation of excellence, and knowing the caliber of those in the ACA, we’re not only honored to partner with the ACA, but we’re thrilled to announce we’re now making our industry-acclaimed Elite sales training available to shops at an incredible savings.

Through our partnership, shop owners are now able to access Elite’s Sales Master University 24/7 – our easy to learn and easy to use sales training that will dramatically improve their sales, and their customer satisfaction, in the most professional and ethical way,” says Darrin Barney, President of Elite.

Elite and MWACA Executive Director Sheri Hamilton will host a 30-minute webinar on this benefit to member shops on Tuesday, January 24th at 1pm Central.

More information on the program and upcoming webinar can be found at

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The Auto Care Alliance serves independent automotive service professionals and was formed in January 2022. ACA currently has over 1,200 members in 40 states. Alliances that are part of the Auto Care Alliance include Northwest Auto Care Alliance (NWACA) – formerly ASA Northwest, Midwest Auto Care Alliance (MWACA), Mid-Atlantic Auto Care Alliance (MAACA) – formerly ASA Pennsylvania, Texas Auto Care Alliance (TXACA) – formerly ASA Texas, and Florida Auto Care Alliance (FLACA) – formerly ASA Florida. For more information about the ACA and the state and regional alliances that form the Auto Care Alliance, please visit

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